Marketing law firms, Internet marketing for attorneys, law firm marketing, attorney marketing

WHAT IS THE SCOPE OF YOUR MARKETING EFFORTS?

Strategic Planning: Short-Term, Mid-Range and Long-Term

Staffing

Budget / Resource Allocation

Brand Development

Public / Media Relations

Pro Bono / Community Relations

Advertising Strategy / Media Buys

Print Materials / Publications

Web Site Development / Online Strategies

Technology

Industry Focus / Practice Groups

Geographic Location

Public Speaking

Sales Training and Coaching

Cross-Selling / Business Development

Client Satisfaction Plans and Surveys

Request for Proposals (RFP) Creation and Selection

Firm Retreats and Learning Sessions

Competitive Analysis - Geographical, Practice Area, Firm Size

Sponsorships / Trade Show Exhibitions

Networking

Partnerships

Event Planning

marketing audits

The HTMLawyers marketing audit provides an opportunity for your firm to reexamine current plans, to evaluate what is working, and where there is room for improvement. The written report provides an analysis of the present and a roadmap for the future. This process includes meeting with individuals and/or groups within the firm to determine where to focus effort and resources into developmental growth.

web site and technology audits

The HTMLawyers web site & technology audit focuses on the irrefutable ties between marketing and technology. The audit examines online initiatives and expenditures as well as ensuring that technology is effectively used to further business development goals. Too many firms are wasting efforts on overpriced and underutilized web sites, poor search engine optimization and valueless online promotion. At the same time, many are missing the boat in taking full advantage of technology that already exists inside and outside the firm. The web audit examines strengths and shortcomings, studies traffic patterns, audience goals and provides suggestions for the future. Plan strategically before you waste more money and resources.

sales and business development training program

The HTMLawyers sales & business development training program offers an array of techniques and strategies for marketing and selling your services. Learn different approaches to maximizing efforts. Focus on relevant concerns. The program offers the necessary flexibility to address different approaches, personalities and agendas. One day of training can impact an attorney's actions and rainmaking capabilities for a lifetime.

speaking sessions

HTMLawyers speaking sessions bring an experienced and nationally-recognized speaker to your firm for less than the cost of sending one representative to a conference. Do you find yourself wondering what you are paying for in attending expensive, vendor-driven "seminars"? Or needing a caffeine IV during a CLE? Educate the entire firm with a customized program, complete with written materials and follow-up. Believe it or not, you can be educated, entertained and challenged at the same time.

part-time marketing director training program

The Part-Time Marketing Director Retainer (PTMD) is the perfect solution for many firm queries. For those without full-time marketing staff, the program provides the benefits of a CMO without the investment. For firms in transition, in need of temporary assistance or undertaking a specific project, PTMD offers an in-house presence and a resource for day-to-day inquiries. Start with a marketing audit, map out a business development plan and start seeing growth and results.